From the field to the fair. And from the fair, back to what truly matters: the product.
El Navarrico took part in Alimentaria Barcelona 2026, one of the leading events in the agri-food sector both nationally and internationally, at a particularly significant moment for the industry. This year’s edition brought together more than 3,000 companies from around the world and once again highlighted the sector’s strength as a driver of economic growth and exports.
For El Navarrico, however, being there is about more than simply showing up. It is a way of sharing who we are.
A way of being that speaks of origin
Within the collective Navarra produce showcase, the brand brought to Barcelona more than a selection of preserved vegetables. It brought a way of doing things. A way that begins in the land, continues in the care given to every ingredient, and remains intact all the way to the jar.
Because at El Navarrico, every product is guided by one very clear idea: respect the origin, and everything else will follow.
A showcase for what truly matters
Above all, Alimentaria is a meeting point. A place where the sector comes together, compares, connects and evolves. In that setting, El Navarrico chose to highlight what defines the brand: quality products, carefully managed processes, and a strong commitment to tradition understood as a true point of difference.
This is not about reinventing for the sake of it. It is about preserving what matters. About showing that doing things properly still has real value in an increasingly demanding market.
If there was one thing made clear throughout the fair, it is that consumers value origin, traceability and craftsmanship more than ever.
Conversations that go beyond the product
During the days of the fair, the El Navarrico team met with clients, distributors and industry professionals, opening up new opportunities while strengthening long-standing relationships.
These are spaces where the conversation goes beyond the product itself. They are also about the future: where the sector is heading, how consumer habits are evolving, and what role brands should play in that new landscape.
In this sense, Alimentaria becomes more than a trade fair. It becomes a tool for continued growth without ever losing direction.
Tradition, present and future vision
With more than six decades of history behind it, El Navarrico has built its identity around one very clear idea: preserving the flavour of Navarra’s vegetable gardens while respecting their timing, their origin and their essence.
It is a tradition that does not remain in the past, but looks confidently to the future with a clear ambition for growth, international expansion and continuous improvement.
Along this journey, innovation does not replace what is essential. It supports it.
Taking our land even further
Taking part in Alimentaria Barcelona 2026 marks another step along that path. An opportunity to bring Navarra’s produce to new spaces, new markets and new conversations.
Always guided by the same principle: doing things the right way.
You can watch the video summary of our time at the fair by clicking here.
And our Sales Director, Patxi Pastor, also shares his view of our participation in Alimentaria Barcelona 2026 in this Reyno Gourmet video.